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Notes from inside the work.
Written for owners rather than for other SEOs. Mostly things I have had to explain twice on client calls, which is usually a sign they are worth writing down.
The five reasons a listing gets suspended, what the reinstatement form actually wants from you, and why you should not create a new profile while you wait.
Why your Google listing was suspended, and how to get it back
Citations / 7 minWhy fixing directories by hand does nothing if you skip the four sources feeding them, and the order the cleanup has to happen in.
Your citation cleanup keeps reverting. Here is why
Profiles / 6 minHow to work out your primary category by looking at who already ranks, and why more secondary categories is not better.
Picking a primary category without guessing
Measurement / 8 minA single ranking number for a local business is close to meaningless. What a grid shows you instead, and how to read one without fooling yourself.
Stop asking where you rank. Ask where you rank from
Content / 10 minThe template city page is dead and has been for a while. What to put on a location page when you genuinely do serve twelve towns.
Location pages that do not read like spam
Reviews / 6 minThe moment you ask matters more than how you ask. Where the request belongs in four common business workflows.
The right moment to ask for a review
These link to posts you publish through the normal WordPress editor. Replace this grid with a Query Loop block once you have real posts, or leave it as a curated selection.
Next step
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