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One specialist, one discipline, no account manager.
I am Malaika Aman. I do local search and nothing else, which is a smaller business than it could be and a better one than it would otherwise be.
Malaika Aman / Local SEO
Background
How I ended up doing only this.
I started in general SEO, which meant doing a bit of everything for whoever walked in. The work that consistently produced something an owner could feel was always the local work. A dentist whose phone rings twice as often notices. A national blog post that gains four hundred readers, less so.
So I narrowed. Local search has its own rules, its own failure modes, and a genuinely different set of tools. Suspension appeals, aggregator behaviour, grid based rank tracking, review timing. None of that transfers from national SEO, and generalists rarely go deep enough on any of it to be useful when something breaks.
What I like about it is that the results are checkable. An owner can open their own phone, search the thing their customers search, and see whether they are there. No dashboard between them and the truth.
How I work
Five things I will not budge on.
These have cost me projects and I would rather lose those projects than run them badly.
The audit comes first, always
I will not quote a retainer for a business I have not looked at. Anyone who gives you a monthly price on a first call is pricing an average, and you are not an average.
No guaranteed rankings
Nobody controls the result page. I will tell you what I expect to move and roughly when, and I will tell you when I am wrong about it. Anyone guaranteeing position one is either lying or targeting a phrase nobody searches.
Nothing that risks a suspension
No keyword stuffed business names, no fake addresses, no virtual offices dressed up as premises. The short term gain is real and so is the day the listing disappears with every review attached to it.
You own everything
Your profile, your accounts, your documentation, your citation records. If we stop working together you keep all of it and you do not need my permission to hand it to someone else.
I say no to work I cannot help with
If your problem is that your service is priced wrong, or that nobody answers the phone after five, local SEO will not save you and I will say so on the first call.
Detail
The practical answers.
If something here does not fit your situation, ask on the first call and I will tell you straight rather than shaping the answer around winning the work.
- Discipline
- Local search only. No national SEO, no ecommerce, no paid ads.
- Who I work with
- Owner led service businesses, single site or small multi location.
- Sectors
- Dental, legal, home services, medical, automotive, beauty, veterinary, professional services.
- Markets
- United States, United Kingdom, United Arab Emirates, Canada, Saudi Arabia.
- Engagement
- Audit first. Then a fixed scope build or a monthly retainer.
- Contract
- Month to month. Six months is a fair window to judge the work.
- Reporting
- Monthly call plus a written summary. Grid rank tracking included.
- Tools
- Search Console, GBP Insights, Local Falcon, Screaming Frog, Ahrefs, BrightLocal.
- Languages
- English and Urdu.
- Capacity
- Two new retainers per quarter, so the work stays mine rather than delegated.
Next step
Tell me the city you want to own, and I will tell you what it takes.
Send me your website and your service area. Within two working days you get a short written read on where your visibility is leaking and what I would fix first. No deck, no pitch call required.